If you’re a solo entrepreneur or freelancer, you’ve probably heard how GoHighLevel can help you run a lean, profitable business. But what does that actually look like, and how do you set it up to make money without working around the clock?
In this blog, I’ll show you how to turn GoHighLevel into your one-person agency toolkit, so you can offer real value, automate the busy work, and grow your income with fewer headaches. Let’s break it down.
What Is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing automation platform. Think of it as:
- CRM – tracks your leads, deals, and client data
- Email & SMS – send newsletters, follow-ups, and reminders automatically
- Funnels & Websites – build landing pages, opt-ins, and full sites
- Calendar – book calls and manage appointments
- Pipelines & Deals – see where every lead is in your sales flow
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Key Features
Email Marketing: Create and send professional emails using a drag-and-drop editor, AI-powered content generation, and a variety of templates.
Marketing Automation: Design automated workflows to engage customers based on their behavior and preferences, enhancing personalization and efficiency.
Website and Landing Page Builder: Develop responsive websites and landing pages with customizable templates to capture leads and drive conversions.
Why We Recommend It
Simplifies marketing efforts by consolidating essential tools into one platform
Streamlines client relationship management with automation features
Provides comprehensive insights into campaign performance to optimize results
Pros & Cons
- Consolidates multiple marketing tools into a single platform
- Strong automation features for CRM and marketing campaigns
- Powerful analytics for tracking and improving performance
- Can be complex for beginners to navigate
- May require additional setup time for full customization
It’s powerful enough for agencies, but it’s also perfect if you’re working solo and need to wear multiple hats.
Step 1: Pick Your Niche and Service
Before you get in, pick what you’re going to sell.
Popular services for solo agencies:
- Social media management
- Facebook or Google Ads management
- Email marketing and automation
- Local SEO or Google Business Profile optimization
- Funnel or website creation
The key is to pick one core offer that solves a real problem—and then use GoHighLevel to automate how you deliver it.
Step 2: Use GoHighLevel to Build an Automated Funnel
GoHighLevel’s funnels and websites tool lets you create:
- Landing pages
- Opt-in forms
- Thank-you pages
- Booking pages
This means you can build a complete lead generation system for yourself or your clients no need to juggle WordPress, ClickFunnels, or third-party apps.
Here’s the basic funnel:
- Landing Page – Offer a free checklist, video, or consultation.
- Opt-In Form – Capture name, email, and phone number.
- Thank-You Page – Show what’s next (like booking a call).
- Booking Calendar – Let people schedule a call or consult right away.
This funnel runs 24/7, bringing in new leads while you focus on fulfillment.
Step 3: Automate Follow-Ups with Workflows
Once someone opts in, GoHighLevel can:
- Send an automated welcome email or text
- Add them to a drip sequence to nurture them
- Trigger reminders or confirmations before booked calls
- Tag them based on their interest or actions
You’re not manually chasing leads. Your system does the follow-up for you. This alone can save hours every week and turn cold leads into warm conversations.
Step 4: Manage Clients and Deals in One Dashboard
As a solo agency, you need to stay organized. GoHighLevel’s pipeline and CRM tools let you:
- Track every lead from first contact to close
- Add notes, tasks, and reminders for each lead
- See your entire sales pipeline visually so nothing gets missed
No more sticky notes or spreadsheets, it’s all in one place, accessible from your phone or laptop.
Step 5: Deliver Results and Retain Clients
Here’s where you turn this into money.
Use GoHighLevel to:
- Build funnels or websites for clients (charge setup fees)
- Manage ads or email campaigns (charge monthly retainers)
- Automate reviews and feedback requests (help local businesses grow)
- Offer done-for-you templates or coaching (if you’re teaching what you know)
Because GoHighLevel has everything in one platform, you don’t need a bunch of separate tools or subscriptions, saving you money and giving clients a better experience.
How to Price Your Services
If you’re not sure where to start:
- Setup fees for a basic funnel: $500–$1,500
- Ongoing retainers for management: $500–$2,000/month
- One-time audits or builds: $100–$300/hour
Even with a few clients, this can turn into a consistent $3K–$10K/month income without a team or an office.
Read More About GoHighLevel
For an even deeper look at how GoHighLevel can help your business.
Let’s build smarter, one system at a time.
Final Thoughts: Why GoHighLevel Works for Solo Founders
The best part about GoHighLevel? It lets you automate the busy work while you focus on real growth.
- No more juggling 10 tools.
- No more manual follow-ups.
- No more burnout trying to do everything yourself.
You become a one-person agency, lean, efficient, and focused on delivering value (not just working harder).
