How to Create High-Converting Lead Magnets on Brevo (Step-By-Step Tutorial)

If you’re building an email list but struggling to get sign-ups, you probably don’t have a strong lead magnet yet.

A lead magnet is something valuable you give away for free, like a checklist, a PDF, an ebook, or a video, in exchange for someone’s email address. It’s how you grow your audience, build trust, and start turning cold visitors into paying customers.

You don’t need to be a tech pro to build one. In this guide, I’ll show you how to create a high-converting lead magnet using Brevo, step by step.

Brevo is one of the easiest all-in-one email tools out there. It lets you design forms, create automations, and send emails, all in one dashboard. And with the “startupwise” discount code, you can save 50% for your first three months if you decide to upgrade. Let’s break down the process.

 

Step 1: What You’ll Need Before You Start

Before logging into Brevo, you’ll need:

• Lead Magnet Content: This could be a short guide, a checklist, a free training video, or a swipe file. Keep it simple and focused on solving one small problem.
• A Cover Image: Use Canva to design a clean cover. It makes the lead magnet look more legit.
• A Delivery Link: Upload your lead magnet to Google Drive, Dropbox, or your website so you can send people a link to access it.

 

Step 2: Create a New Segment for Your Lead Magnet

In Brevo, go to Contacts > Segments and create a new segment. Name it something clear like “Free Checklist Subscribers.” This will help you send targeted follow-ups later. For example, if someone downloaded your Instagram checklist, you can email them tips about social content instead of website design. It keeps your emails personal and relevant.

 

Step 3: Build Your Signup Form

Now go to Contacts > Forms and click Create a New Form.

Choose the “Full Page” option. This makes your form live on its own clean page, so you don’t need a website to use it.

Here’s what to do:

• Add Fields: Start with the first name and email address.
• Design the Look: Change the background color, update the button style, and tweak the fonts.
• Customize the Thank You Page: This is what people see after submitting the form. Add a simple thank you message and let them know to check their email for the download.

Finally, link this form to a new contact list. Call the list something like “Checklist Lead Magnet.” You’ll use this in the next step.

 

Step 4: Set Up the Automation to Deliver the Magnet

This is the most important part. Go to Automations > Create a New Automation.

Choose “Start from scratch” and follow these steps:

• Trigger: Select “Contact added to a list” and choose the list you just made.
• Wait Time: Add a short delay of 1–3 minutes. This makes it feel natural and prevents emails from landing in spam.
• Send Email: Create Your Delivery Email. Write a short welcome message, drop the link to your lead magnet, and sign off with your name or brand.

Make sure the automation is active before you test it. You can even subscribe to your own form to see how it flows.

 

Step 5: Test Everything

Click your form link, enter your name and email, and go through the flow.

• Did you land on the right thank you page?
• Did the email arrive?
• Was the link clickable?

Test it on both desktop and mobile. If anything feels clunky or off, fix it now.

 

Step 6: Share Your Form Everywhere

Now that it’s working, grab the public link to your form and start sharing it:

• Drop it in your Instagram bio or Linktree.
• Pin it on your TikTok or YouTube comment section.
• Embed it in blog posts or content upgrades.
• Add it to the end of your free resources or videos.

This is how you turn views and likes into leads.

 

Brevo Pricing Breakdown

Let’s talk cost for a second.

• Free Plan: 300 emails/day, signup forms, and basic CRM. But no automations.
• Starter Plan: $9/month for 5,000 emails/month. No daily cap.
• Business Plan: $18/month and includes automations, A/B testing, landing pages, and more.

 

If you’re using automation like we just set up, you’ll need at least the Business Plan. Use the code “startupwise” at checkout for 50% off your first 3 months.

That gives you time to build and grow your list without overspending.

 

Pros and Cons of Using Brevo

Here’s the honest breakdown:

Pros:

• Super beginner-friendly
• Drag-and-drop tools
• Forms, emails, automation, and CRM in one place
• Solid free plan for testing things out

Cons:

• Fewer integrations than advanced tools like ActiveCampaign
• Some email templates are a little plain
• You’ll outgrow it if you’re building super complex funnels or need deep analytics

But for 99% of creators and small business owners, it gets the job done fast.

 

Final Thoughts

Lead magnets are one of the best ways to grow your audience and get consistent email signups. And Brevo makes the whole process easy, even if you’re just starting out.

Once your form and automation are set up, it works on autopilot. Every time someone signs up, they get your download instantly, and you get a new subscriber you can build a relationship with.