Why Most Offers Don’t Sell
Most people create an offer based on what they know how to do. They’re a designer so they sell design. They’re a coach so they sell coaching.
That’s the wrong starting point. A good offer starts with what the buyer wants to achieve. Not what you want to sell.
Step 1: Get Clear on the Outcome
People don’t buy products or services. They buy outcomes.
They don’t buy a gym membership. They buy a leaner body. They don’t buy a marketing course. They buy more customers and more revenue.
Ask yourself: what specific result does my customer get after working with me or using my product? Write that down. That’s your offer’s foundation.
Step 2: Make the Result Specific and Measurable
Vague offers don’t sell. Specific offers do.
‘I help people get healthy’ is vague. ‘I help busy parents lose 15 pounds in 90 days without giving up their favorite foods’ is specific.
The more specific the promised outcome, the easier it is for the right person to say yes. Specificity builds trust.
Step 3: Remove the Risk
The biggest reason people don’t buy is fear. Fear that it won’t work. Fear of wasting money.
You can remove that fear with a guarantee. A 30-day money-back guarantee can increase conversions significantly. If you believe in your product, this should be easy to offer.
You can also reduce risk by starting with a smaller offer. Get someone to pay $50 before you ask for $500.
Step 4: Stack the Value
Add bonuses that make your main offer feel like a no-brainer.
If your course costs $300, add a workbook, a private community, and a live Q and A call. The total perceived value should be 3x to 5x the price you charge.
This isn’t about inflating fake prices. It’s about bundling things your customer actually wants alongside your core product.
Step 5: Test It Before You Build It
Don’t spend 3 months building something and then find out nobody wants it.
Pre-sell it first. Write a simple landing page describing the outcome and the offer. Share it with 100 people. If nobody buys, your offer needs work. If 5 to 10 people buy, you have something.
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Key Features
User-friendly design tools for creating custom graphics
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Why We Recommend It
Offers an intuitive platform for creating professional designs without the need for advanced skills
Provides a large library of templates, making it easy to get started on any design project
Features a variety of assets like fonts and illustrations to enhance your designs.
Pros & Cons
- Easy-to-use design tools with drag-and-drop functionality
- High-quality design assets are available
- Ideal for both beginners and experienced designers
- Limited advanced features for professional designers
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Starting from $17/month
Sign up for a free trial and enjoy 3 months of Shopify for $1/month on select plans
Key Features
AI-powered product recommendations and marketing
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Seamless omnichannel selling
Why We Recommend It
Storage and Bandwidth:
Unlimited storage allows you to upload as many products and images as needed
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Extras and Inclusions:
Secure, integrated payment gateway, with transaction fees waived if you use Shopify Payments
Access to an extensive app store to add features and functionality
Built-in tools for SEO, marketing, and analytics
Pros & Cons
- Comprehensive store management tools
- Wide range of themes and apps
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- It can get expensive with additional apps and transaction fees
- Limited SEO capabilities compared to other platforms
