About StartupWise
Starting a business is exciting but let’s be real, it can also feel overwhelming if you don’t have the right guidance.
StartupWise is here to help you turn your ideas into a real, profitable business. From step-by-step advice on starting lean to smart tips on how to grow and manage your business, we focus on what actually works without wasting your time or money. Think of us as your go-to partner in building a lasting business.
Our Founder
Charlie Chang
Charlie Chang didn’t start in business, he started like a lot of us do, following the “safe” path. After graduating from UCLA as a pre-med student, he realized he’d been chasing a career he never really wanted. With no job offers and no real direction, he turned to side hustles to stay afloat tutoring, photography, anything that gave him a bit of freedom.
A failed EMT exam and a tough conversation with his family became the turning point. That’s when Charlie discovered the world of online business. He launched his first product through Amazon FBA, started his own clothing brand, and went all-in on entrepreneurship. No funding. No roadmap. Just a lot of trial and error.
Since then, Charlie has built a successful personal brand on YouTube, grown multiple income streams, and helped millions of people understand personal finance and entrepreneurship and committed himself to helping others break out of the traditional path.
He started StartupWise to give new entrepreneurs the guidance he never had by helping new founders take action, skip the guesswork, and build real businesses that last.