Email marketing is one of the best ways to grow and engage your audience, but choosing the right platform can be overwhelming—especially when you don’t want to spend money upfront.
The good news? There are free email marketing tools that offer powerful features without breaking the bank. Whether you’re a small business, content creator, or e-commerce brand, you can automate emails, design campaigns, and build your subscriber list—all for free.
In this guide, we’ll break down the top five free email marketing software options in 2025, their features, and how to choose the right one for your needs.
Watch our YouTube video for a full review of the 5 Best Free email marketing software in 2025
1. MailerLite – Best for Simplicity & Ease of Use
If you want an easy-to-use email marketing tool with powerful automation, MailerLite is a great option.
Get a free 30-day trial of premium features
Key Features
Easy-to-use email marketing with drag-and-drop design
Automation tools for scheduling emails and nurturing leads
Built-in landing pages and signup forms
Why We Recommend It
MailerLite makes email marketing simple and effective
It’s great for businesses of all sizes looking to create beautiful emails, automate campaigns, and grow their audience without hassle
Pros & Cons
- User-friendly interface with no coding needed
- Affordable pricing, including a free plan
- Strong automation and segmentation feature
- Limited advanced features compared to premium email platforms
- Approval process for new accounts can take time
Free Plan Includes
- Up to 1,000 subscribers
- 12,000 emails per month
- Basic automation and landing pages
Best for beginners, small businesses, and freelancers who need an easy-to-use email marketing platform.
2. Kit (Formerly ConvertKit) – Best for Creators & Personal Brands
If you’re a content creator, coach, or solopreneur, Kit is built for you.
Key Features
Email marketing automation for creators and small businesses
Customizable email templates and landing pages
Subscriber management with advanced segmentation and tagging
Why We Recommend It
Simplifies email marketing with easy automation tools designed for creators and small businesses
Provides customizable templates and landing pages to enhance engagement
Helps organize and target subscribers with advanced segmentation for more effective campaigns
Pros & Cons
- User-friendly platform with powerful automation features
- Great for creators and small businesses
- Flexible subscriber management tools for targeted campaigns
- Limited advanced features compared to some other email marketing platforms
- Higher pricing for larger email lists or advanced plans
Free Plan Includes
- Up to 10,000 subscribers
- Unlimited email sends
- Basic automation features
Best for creators, influencers, and coaches who want an easy way to nurture their audience.
3. Moosend – Best for Advanced Automation on a Budget
Moosend offers enterprise-level features at an affordable price.
Free Plan Includes
- Up to 1,000 subscribers
- Unlimited emails per month
- Basic automation and email templates
Best for small businesses, e-commerce stores, and startups that need automation.
4. Omnisend – Best for E-Commerce & Multi-Channel Marketing
If you’re running an online store, Omnisend is built specifically for e-commerce businesses.
Free Plan Includes
- Up to 250 subscribers
- 500 emails per month
- Basic e-commerce automation
Best for e-commerce businesses looking for email and SMS marketing in one tool.
5. Mailchimp – Best for All-in-One Marketing
Mailchimp is one of the biggest names in email marketing, offering a full suite of marketing tools.
Free Plan Includes
- Up to 500 subscribers
- 1,000 emails per month
- Basic automation and audience segmentation
Best for businesses that want a full marketing platform with email and social media tools.
Which Free Email Marketing Platform Is Best for You?
Choosing the right email marketing software depends on your needs and goals.
Quick Breakdown
- MailerLite – Best for beginners who want a simple email platform
- Kit (ConvertKit) – Best for creators and personal brands
- Moosend – Best for advanced automation on a budget
- Omnisend – Best for e-commerce and SMS marketing
- Mailchimp – Best for an all-in-one marketing suite
If you need the most subscribers on a free plan, Kit is the best choice, with up to 10,000 free subscribers.
Final Thoughts: Get Started Without Spending a Dime
You don’t have to pay for email marketing when these free tools offer powerful automation, design, and subscriber management.
Before choosing one, consider the following:
- Do you need automation or just basic email campaigns?
- Is your business focused on e-commerce or content creation?
- How many subscribers do you have now, and how many will you have in six months?
Try out these free plans, see which one fits your business, and upgrade only when you actually need to.
