If you want to grow your GoHighLevel white label business, adding an affiliate program can help you bring in more customers without spending a lot on ads. Instead of paying for clicks, you pay commissions only when affiliates send you paying clients. The result is predictable growth with less upfront cost.
This guide will walk you through how to set up a high-converting affiliate program inside your GoHighLevel account, step by step.
Why Use GoHighLevel for Your Affiliate Program
GoHighLevel makes it easy to run your affiliate program in-house. You do not need to sign up for a separate affiliate platform. You can track signups, sales, and payouts from the same dashboard you use to manage clients.
When you white label GoHighLevel, you can brand the affiliate portal with your own logo, domain, and color scheme. That means your affiliates see your brand at every step, not GoHighLevel’s.
Step 1: Decide Your Commission Structure
Before you set anything up, decide how much you’ll pay affiliates and how they’ll earn it. You have two main options:
- One-time commission: A flat payout for each paying client they refer.
- Recurring commission: A percentage of the monthly subscription as long as the client stays.
Recurring commissions usually attract better affiliates since they can earn long-term. A common model is 30–40 percent per month.
Step 2: Set Up the Affiliate Manager in GoHighLevel
GoHighLevel includes an affiliate manager tool in its Agency plan. Once logged in:
- Go to the Agency View dashboard.
- Find the Affiliate Manager in your menu.
- Create a new affiliate offer with your commission details, cookie length, and payout rules.
Cookie length is how long the referral tracking works after someone clicks the affiliate link. Many programs set this at 30–60 days.
Step 3: Customize Your Affiliate Portal
Branding matters. In your settings, add your logo, brand colors, and custom domain to the affiliate portal. Affiliates should feel like they are working directly with your company.
Inside the portal, you can upload marketing materials like banners, email templates, and example posts so affiliates can start promoting right away.
Step 4: Create and Share Affiliate Links
GoHighLevel automatically generates a unique tracking link for each affiliate. Affiliates can grab their link from the portal and share it on websites, social media, email, or YouTube. Make sure your default landing page converts well. You can create a sales funnel in GoHighLevel and link your affiliate program to it.
Step 5: Track Performance and Pay Affiliates
In your Affiliate Manager dashboard, you can see clicks, leads, and sales in real time. This helps you spot which affiliates are sending traffic and which are converting best.
For payouts, you can export a list of commissions and pay affiliates manually through PayPal, Wise, or your preferred payment method.
Step 6: Recruit Affiliates
The best affiliates already work in your niche. Reach out to:
- Marketing agencies that do not offer a CRM.
- Course creators and consultants.
- Influencers who talk about business growth tools.
You can also add an “Affiliate Program” link to your website footer to attract organic signups.
Step 7: Keep Affiliates Engaged
Affiliate programs work best when affiliates stay motivated. Send them:
- Regular updates on new features.
- Seasonal promo campaigns they can share.
- Leaderboards showing top earners.
The more you help them make sales, the more they will promote you.
Key Benefits of Running Your Affiliate Program in GoHighLevel
- Everything runs under your own brand.
- No extra subscription costs for affiliate software.
- Real-time reporting and tracking.
- The ability to combine your sales funnels with affiliate tracking.
- Flexible commission options.
Final Thoughts
A well-run affiliate program can become one of the biggest growth drivers for your GoHighLevel white label business. By setting it up in-house, you keep full control over branding, payouts, and promotions. Start small, recruit your first few affiliates, and give them the tools they need to sell for you. If you take care of your affiliates, they will take care of your growth.
