If you’re looking for a CRM and marketing solution that can handle everything under one roof, you’ve probably come across GoHighLevel and Kartra. Both platforms promise to simplify your business operations by combining CRM, email, funnels, automations, and more. But they’re built with different users in mind. In this blog, I’ll break down GoHighLevel vs. Kartra, compare their core features, pricing, and use cases, and help you choose the best fit for your business.
What Is GoHighLevel?
GoHighLevel is also an all-in-one platform, but it takes things a step further. While Kartra is designed for creators and solo businesses, GoHighLevel was built with agencies and marketers in mind.
Here’s what it offers:
- Full CRM and pipeline management
- Social media account integration
- Ad account tracking and reporting
- Customizable dashboards
- Advanced workflow automations
- Email, SMS, voicemail drops, and call tracking
- Membership site and funnel builder
- White-label options for agency branding
You can track every stage of the customer journey, from ad clicks to closed deals, all in one dashboard. And if you’re managing multiple clients, GoHighLevel makes it easy to keep accounts separated under one login.
What Is Kartra?
Kartra is an all-in-one marketing platform built for entrepreneurs, coaches, course creators, and small business owners who want everything in one place.
With Kartra, you can:
- Build landing pages and websites
- Create email and SMS campaigns
- Manage contacts and segment your audience
- Set up membership portals
- Track sales and run checkout pages
- Offer support through a built-in help desk
Its strength lies in centralizing your marketing tools without needing to duct tape together a bunch of third-party apps. Kartra’s interface is clean, and the learning curve is reasonable for beginners. If you’re selling digital products or courses and want simple automations, Kartra is a solid pick.
Key Differences: GoHighLevel vs Kartra
Pricing Breakdown
GoHighLevel Pricing:
- Starter Plan: Full CRM and marketing tools, 1 sub-account
- Agency Unlimited Plan: Unlimited sub-accounts + white-labeling
- GoHighLevel also offers a 14-day free trial and personalized onboarding, which makes it easier to get set up.
If you’re an agency or plan to serve multiple clients, GoHighLevel’s unlimited plan gives you more value long-term.
Kartra Pricing:
- Starter Plan: Limited contacts and features
- Silver Plan: Mid-tier with full access to features
- Gold Plan: Higher limits, better for scaling
- Kartra pricing scales based on the number of contacts you manage.
When to Choose GoHighLevel
GoHighLevel is best if:
- You run a marketing agency or work with multiple clients
- You need advanced CRM, workflow automations, and call tracking
- You want to build custom dashboards or pipelines
- You want full white-label control for reselling or client portals
- You’re looking for a system that scales with your service business
GoHighLevel gives you a full tech stack and lets you replace tools like Calendly, ActiveCampaign, ClickFunnels, and even Mailchimp, saving money in the long run.
When to Choose Kartra
Kartra is best if:
- You’re a solo creator, coach, or course seller
- You want a ready-to-go, easy-to-use platform
- You prefer simplicity over advanced custom setups
- Your business doesn’t need white labeling or deep CRM tools
Kartra gives you everything you need to launch and run a digital product business with less overwhelm.
Final Thoughts
So GoHighLevel vs Kartra, which one wins? If you’re a creator or solo business owner looking for an easy way to sell digital products, Kartra gives you the tools to do that without technical headaches. But if you’re a marketer, consultant, or agency owner who wants full control, client dashboards, automation, and CRM power, GoHighLevel is the better investment. Choose based on your business model, team size, and how much you plan to scale.
