Email marketing is one of the most effective ways to build and engage an audience, and MailerLite makes it simple—even if you’re just getting started. Whether you’re a small business owner, a content creator, or an entrepreneur, MailerLite provides a beginner-friendly way to grow your email list, create stunning emails, and automate marketing campaigns.
In this guide, we’ll walk you through everything you need to know about using MailerLite, from setting up your account to launching your first email campaign.
Why Choose MailerLite for Email Marketing?
MailerLite stands out because of its:
✔ User-Friendly Interface – No tech skills required; everything is drag-and-drop.
✔ Affordable Pricing – A free plan is available for up to 1,000 subscribers.
✔ Powerful Automation Features – Easily create email sequences and workflows.
✔ Landing Pages & Signup Forms – Capture leads and grow your email list faster.
If you want an all-in-one email marketing tool without the steep learning curve, MailerLite is a solid choice.
Watch our full tutorial below for a step-by-step walkthrough, and start building your email marketing strategy today.
How to Use MailerLite: Step-by-Step Guide
1. Getting Started with MailerLite
The first step is signing up and setting up your account.
Sign Up and Verify Your Account
- Go to MailerLite’s website and sign up for a free account.
Easy-to-use email marketing with drag-and-drop design MailerLite makes email marketing simple and effective
Get a free 30-day trial of premium features
Automation tools for scheduling emails and nurturing leads
Built-in landing pages and signup forms
It’s great for businesses of all sizes looking to create beautiful emails, automate campaigns, and grow their audience without hassle
- Verify your email and complete the account approval process. MailerLite manually reviews accounts to prevent spam, so make sure your details are accurate.
Navigate the Dashboard
Once approved, you’ll land on the dashboard, where you can:
- View key email marketing metrics.
- Access tools for subscriber management, email campaigns, and automation.
- Create landing pages and forms.
2. Building Your Subscriber List
Your email list is the foundation of your email marketing success. Here’s how to start growing it.
Adding Subscribers Manually
- Go to Subscribers > Add Subscribers.
- You can manually enter email addresses or upload a CSV file with contacts.
Creating Signup Forms and Popups
- Go to Forms and choose between embedded forms or popups.
- Customize the design and fields to collect the necessary subscriber details.
- Integrate the form on your website or share the link on social media.
You can offer a free lead magnet (e.g., an eBook, checklist, or discount) to encourage signups.
3. Creating Landing Pages
MailerLite allows you to create landing pages to capture leads and promote offers.
How to Create a Landing Page in MailerLite
- Go to Sites > Landing Pages > Create New.
- Choose from pre-designed templates or start from scratch.
- Customize the page by adding text, images, videos, and signup forms.
- Connect it to an email automation workflow to send follow-up emails.
If you’re running paid ads or need a simple webpage for collecting emails, landing pages are a must.
4. Designing Email Campaigns
Now it’s time to create and send your first email.
How to Create an Email Campaign
- Go to Campaigns > Create Campaign.
- Choose between Regular, A/B Split, or Auto-Resend campaigns.
- Use the Drag-and-Drop Editor to design your email.
- Add content, images, buttons, and personalization fields (e.g., first name).
- Select your subscriber list and schedule or send the email.
MailerLite also includes pre-made templates to make email design even easier.
5. Automating Your Email Marketing
Automation allows you to send emails automatically based on subscriber actions, saving you time while increasing engagement.
Setting Up a Welcome Email Sequence
- Go to Automation > Create Workflow.
- Choose a trigger (e.g., “When someone joins a list”).
- Add email steps (e.g., a welcome email, follow-up email, or promotional message).
- Set time delays between emails for a natural sequence.
You can also create advanced workflows for:
- Abandoned cart reminders (if you run an e-commerce store).
- Lead nurturing sequences to warm up potential customers.
- Re-engagement campaigns to bring inactive subscribers back.
6. MailerLite Pricing Plans
MailerLite offers free and paid plans depending on the size of your email list.
Free Plan (Best for Beginners)
- Up to 1,000 subscribers
- Send up to 12,000 emails per month
- Basic email automations and landing pages
Paid Plans (Starting at $9/month)
- Unlimited emails
- Advanced automation and A/B testing
- Priority support
- More customization options
For most new businesses, the free plan is more than enough to get started.
Final Thoughts
MailerLite is one of the best beginner-friendly email marketing platforms, offering powerful tools without overwhelming complexity. Whether you’re growing an email list, running an online business, or automating marketing campaigns, it provides everything you need to succeed.
Action Steps to Get Started Today
- Sign up for a free MailerLite account.
- Create a signup form and start collecting emails.
- Design your first email campaign using the drag-and-drop editor.
- Set up an automation workflow to welcome new subscribers.
