If you’re currently using Klaviyo and looking for a better fit or you’re just starting out and want options, you’re in the right place. Klaviyo is a strong tool, but it’s not for everyone. Whether you’re a small business owner, content creator, or ecommerce brand, there’s no shortage of email platforms that offer simpler pricing, better features, or easier automation.
In this post, I’ll walk you through 10 top Klaviyo alternatives for 2025, breaking down who they’re best for, what makes them stand out, and what you’ll actually pay.
1. Omnisend – Best for E-commerce Automation
If you’re selling online with Shopify or WooCommerce, Omnisend is built for you. It offers email, SMS, push notifications, and pre-built automations made for e-commerce.
Starting from $16/month
Get 30% off for the first 3 months with code
CHARLIECHANG30
Key Features
Multichannel Marketing Automation: Engage customers through email, SMS, and push notifications within a single platform.
Pre-built Automation Workflows: Utilize ready-made workflows like welcome series and cart abandonment to streamline customer engagement.
Advanced Segmentation: Target specific customer groups based on behavior, preferences, and purchase history for personalized campaigns.
Why We Recommend It
Omnisend is tailored for e-commerce businesses seeking to automate and personalize their marketing efforts across multiple channels. Its user-friendly interface and robust features help enhance customer engagement and drive sales.
Pros & Cons
- E-commerce Integration: Seamlessly connects with platforms like Shopify and WooCommerce
- Comprehensive Free Plan: Offers a robust free plan with access to most features, suitable for small businesses.
- 24/7 Customer Support: Provides round-the-clock assistance, even on the free plan.
- Learning Curve: Some users may experience a learning curve when setting up advanced features.
- Template Limitations: Limited customization options in sign-up forms and templates.
- Occasional Bugs: Some users have reported occasional bugs and challenges with customer support responsiveness.
You get powerful features like product picker emails, abandoned cart workflows, and global SMS—plus a free plan that works well for beginners.
- Best for: Shopify & WooCommerce stores
- Pricing: Free plan available, paid starts around $16/month
2. Brevo (formerly Sendinblue) – Multi-Channel Done Right
Brevo lets you do more than just email. You get SMS, WhatsApp, live chat, and email all in one dashboard—and it charges based on emails sent, not total contacts.
Starting from $8.08/month
Get 50% off with our coupon code: STARTUPWISE
Key Features
Multichannel Marketing Automation: Engage customers through email, SMS, and push notifications within a single platform.
Pre-built Automation Workflows: Utilize ready-made workflows like welcome series and cart abandonment to streamline customer engagement.
Advanced Segmentation: Target specific customer groups based on behavior, preferences, and purchase history for personalized campaigns.
Why We Recommend It
Brevo offers an all-in-one solution for businesses to streamline their marketing and customer relationship management. Its user-friendly interface and automation tools make it suitable for businesses aiming to enhance engagement and drive growth.
Pros & Cons
- Versatile Communication Channels: Manage emails, SMS, WhatsApp, and chat in one place.
- User-Friendly Interface: Intuitive design simplifies campaign creation and management.
- Affordable Pricing: Competitive plans suitable for small to medium-sized businesses.
- Limited Advanced Features: Some sophisticated functionalities may be lacking compared to specialized platforms
- Integration Constraints: Fewer third-party integrations than some competitors
Why switch? It’s great if you’re running multichannel campaigns and want more control over costs.
- Best for: Service-based businesses and SMS/email combos
- Pricing: Free plan, paid plans from $25/month
3. MailerLite – Simplicity Meets Affordability
MailerLite is one of the cleanest, most user-friendly platforms out there. You get drag-and-drop builders, automation, and detailed analytics—even in the free plan.
Starting from $9/month
Get a free 30-day trial of premium features
Key Features
Easy-to-use email marketing with drag-and-drop design
Automation tools for scheduling emails and nurturing leads
Built-in landing pages and signup forms
Why We Recommend It
MailerLite makes email marketing simple and effective
It’s great for businesses of all sizes looking to create beautiful emails, automate campaigns, and grow their audience without hassle
Pros & Cons
- User-friendly interface with no coding needed
- Affordable pricing, including a free plan
- Strong automation and segmentation feature
- Limited advanced features compared to premium email platforms
- Approval process for new accounts can take time
It’s a great alternative if you’re overwhelmed by Klaviyo’s complexity or pricing.
- Best for: Creators, bloggers, small shops
- Pricing: Free plan available, paid starts at $10/month
4. ActiveCampaign – Powerful Automation + Built-In CRM
If you need next-level automation and sales tracking, ActiveCampaign delivers. You can segment by behavior, set up advanced automations, and manage leads all in one place.
Starting from $15/month
Key Features
Advanced email marketing automation
CRM and sales automation tools
Detailed reporting and analytics
Why We Recommend It
- Provides powerful automation features allowing businesses to create personalized customer journeys, nurture leads, and drive conversions.
- Provides email, SMS, and cross-channel tools to power relevant experiences
Pros & Cons
- Powerful automation features
- Integrates well with other tools and platforms
- Scalable for businesses of all sizes
- Can be complex for beginners
- Pricing may be high for small businesses with limited budgets
It’s more customizable than Klaviyo, especially for businesses that sell both online and offline.
- Best for: Agencies and advanced marketers
- Pricing: Starts at $15/month, advanced plans from $49/month
5. GetResponse – All-in-One Marketing Suite
GetResponse combines email, SMS, landing pages, webinars, and AI tools in one platform. The AI email writer is especially helpful for small teams.
Starting from $15.58/month
Get 30-day free trial and 18% off with yearly billing
Key Features
Multichannel Marketing: Engage customers via email, SMS, WhatsApp, and chat from a single platform
Marketing Automation: Automate campaigns with workflows for tasks like welcome emails and abandoned cart reminders.
Integrated CRM: Manage and segment customer data to personalize marketing efforts.
Why We Recommend It
GetResponse is an all-in-one marketing platform that simplifies the process of engaging your audience and growing your business. Its comprehensive suite of tools, including email marketing, automation, and website creation, allows businesses to manage their online marketing efforts efficiently from a single platform.
Pros & Cons
- Versatile Communication Channels: Manage emails, SMS, WhatsApp, and chat in one place.
- User-Friendly Interface: Intuitive design simplifies campaign creation and management.
- Affordable Pricing: Competitive plans suitable for small to medium-sized businesses.
- Limited Advanced Features: Some sophisticated functionalities may be lacking compared to specialized platforms
- Integration Constraints: Fewer third-party integrations than some competitors
If you’re looking for more than just email and want built-in content creation tools.
- Best for: Coaches, service businesses, info products
- Pricing: Free plan available, paid starts at $19/month
6. Kit – Built for Creators and E-Commerce
Kit is newer, but it’s a solid pick for creators who want email marketing without the learning curve. It handles automations, list building, and segmentation with ease.
Key Features
Email marketing automation for creators and small businesses
Customizable email templates and landing pages
Subscriber management with advanced segmentation and tagging
Why We Recommend It
Simplifies email marketing with easy automation tools designed for creators and small businesses
Provides customizable templates and landing pages to enhance engagement
Helps organize and target subscribers with advanced segmentation for more effective campaigns
Pros & Cons
- User-friendly platform with powerful automation features
- Great for creators and small businesses
- Flexible subscriber management tools for targeted campaigns
- Limited advanced features compared to some other email marketing platforms
- Higher pricing for larger email lists or advanced plans
Kit makes email feel simple again—and integrates with your Shopify or WooCommerce store out of the box.
- Best for: Beginners, digital product sellers
- Pricing: Free plan, paid starts at $9/month
7. HubSpot – Best CRM + Email Integration
HubSpot’s email tools are directly tied to its powerful CRM, making it ideal for managing leads across marketing and sales.
Starting from $16/month
Key Features
Comprehensive CRM system for managing customer relationships
Marketing automation tools for email campaigns and lead nurturing
Detailed reporting and analytics to track performance across sales and marketing efforts
Why We Recommend It
Helps businesses streamline customer relationship management with a user-friendly CRM
Automates marketing tasks, saving time and improving campaign effectiveness
Provides powerful analytics to measure the success of sales and marketing strategies
Pros & Cons
- All-in-one platform for sales, marketing, and customer service
- Easy-to-use interface with a range of customization options
- Scalable to fit businesses of various sizes
- Higher pricing is available for advanced features and larger team
- Some features may require additional integrations for full functionality
If you want a unified platform that combines email, CRM, social, and paid ads, HubSpot delivers.
- Best for: Businesses with long sales cycles
- Pricing: Free plan, paid plans start at $45/month
8. Zoho Campaigns – Budget-Friendly with CRM Sync
Zoho Campaigns works best if you’re already using the Zoho suite. It lets you sync CRM data to build targeted campaigns easily.
Starting from $16/month
Key Features
Comprehensive suite of business applications, including CRM, email, and project management
Customizable workflows and automation tools
Real-time collaboration and communication tools for teams
Why We Recommend It
Offers an all-in-one platform for managing business processes, from sales and marketing to customer support
Provides customizable automation to streamline repetitive tasks and improve efficiency
Facilitates collaboration and communication among team members with integrated tools
Pros & Cons
- Wide range of business applications in one platform
- Scalable and customizable for various business needs
- Strong collaboration and communication features
- Can be overwhelming for new users due to the vast number of features
- Some advanced features require higher-tier plans
It’s affordable and great for teams using Zoho for other parts of the business.
- Best for: Startups already using Zoho apps
- Pricing: Free plan available, paid starts at $3/month
9. Moosend – Advanced Features Without the Price Tag
Moosend gives you advanced segmentation, automation, and personalization but without the cost you’d expect.
Starting from $7/month
Get a 30-day free trial, no credit card required and save 20% with annual plans
Key Features
Drag-and-Drop Email Builder: Design professional emails effortlessly using Moosend’s intuitive editor, complete with customizable templates and real-time previews
Advanced Marketing Automation: Automate your marketing with workflows triggered by user behavior, such as cart abandonment or email opens, to enhance engagement and conversions
AI-Powered Personalization: Utilize AI tools to generate content, recommend products, and segment audiences, delivering personalized experiences that drive results.
Why We Recommend It
Moosend offers an email marketing platform that’s both powerful and user-friendly. Its combination of automation, AI-driven personalization, and easy-to-use design tools makes it ideal for businesses aiming to enhance their email marketing efforts without complexity.
Pros & Cons
- Unlimited email campaigns across all plans
- 30-day free trial with access to core features
- Affordable pricing starting at $9/month for 500 subscribers
- Limited native integrations compared to some competitors
- Advanced features like dedicated IPs and custom reports are available only in higher-tier plans
- The free trial does not include access to all advanced features
If you want high deliverability and solid automation without breaking your budget.
- Best for: Email-first businesses
- Pricing: Free trial available, paid starts at $9/month
10. Beehiiv – The Newsletter Growth Platform
Beehiiv is ideal if you’re focused on content, newsletters, and monetization. It includes built-in referral programs, monetization tools, and great analytics.
Starting from $27.2/month
Key Features
Customizable email newsletter templates
Advanced analytics and reporting tools
Subscriber segmentation and automation
Why We Recommend It
- Ideal for businesses and creators looking to manage and grow their email newsletters.
- Provides detailed insights through robust analytics to track performance.
- Enables targeted messaging with segmentation and automation features.
Pros & Cons
- Easy-to-use and customizable
- Excellent analytics and reporting features
- Scalable for growing email lists
- Limited features in the free plan
- Can be complex for beginners
It’s like Substack, but with more control and built-in growth tools.
- Best for: Newsletter creators, content marketers
- Pricing: Free plan, paid starts at $49/month
Final Thoughts
Klaviyo is still a solid tool, especially for mid-to-large eCommerce brands, but it’s not the only option. Whether you’re looking to save money, simplify your workflow, or add multi-channel features, there’s a platform here that fits your goals. Test a few. Run some campaigns. Most of these offer a free plan or free trial, so you can find the one that matches your business without switching blindly. Drop a comment or DM, and I’ll send a personalized suggestion based on your industry and goals.
