Email marketing is one of the highest-ROI channels for any business. But choosing the right platform depends on your goals. If you’re an ecommerce store, you want automated sales-driven emails that plug straight into your store. If you’re building funnels, hosting webinars, and running campaigns across channels, you might need a more all-in-one system.
Two of the most popular platforms Omnisend and GetResponse, take very different approaches to email marketing. This guide breaks down how they compare so you can decide which one is the better fit for your business in 2025.
Overview: Two Tools, Two Purposes
- Omnisend: Built for ecommerce businesses. It focuses on automation, personalization, and driving revenue directly from your store.
- GetResponse: A broader marketing suite designed for companies that want email plus landing pages, funnels, webinars, and CRM tools.
Omnisend: Ecommerce-Focused Email Marketing
Omnisend is purpose-built for online stores. It integrates deeply with platforms like Shopify, WooCommerce, and BigCommerce, and most of its features are geared toward increasing sales, retention, and customer lifetime value.
Starting from $16/month
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Key Features
Multichannel Marketing Automation: Engage customers through email, SMS, and push notifications within a single platform.
Pre-built Automation Workflows: Utilize ready-made workflows like welcome series and cart abandonment to streamline customer engagement.
Advanced Segmentation: Target specific customer groups based on behavior, preferences, and purchase history for personalized campaigns.
Why We Recommend It
Omnisend is tailored for e-commerce businesses seeking to automate and personalize their marketing efforts across multiple channels. Its user-friendly interface and robust features help enhance customer engagement and drive sales.
Pros & Cons
- E-commerce Integration: Seamlessly connects with platforms like Shopify and WooCommerce
- Comprehensive Free Plan: Offers a robust free plan with access to most features, suitable for small businesses.
- 24/7 Customer Support: Provides round-the-clock assistance, even on the free plan.
- Learning Curve: Some users may experience a learning curve when setting up advanced features.
- Template Limitations: Limited customization options in sign-up forms and templates.
- Occasional Bugs: Some users have reported occasional bugs and challenges with customer support responsiveness.
Best For:
- Shopify and WooCommerce stores.
- Ecommerce brands focused on retention and repeat purchases.
- Teams that want powerful automation without building complex funnels.
GetResponse: The All-in-One Marketing Platform
GetResponse goes beyond email. It’s designed for businesses that want a full marketing system under one roof, not just newsletters or campaigns.
Starting from $15.58/month
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Key Features
Multichannel Marketing: Engage customers via email, SMS, WhatsApp, and chat from a single platform
Marketing Automation: Automate campaigns with workflows for tasks like welcome emails and abandoned cart reminders.
Integrated CRM: Manage and segment customer data to personalize marketing efforts.
Why We Recommend It
GetResponse is an all-in-one marketing platform that simplifies the process of engaging your audience and growing your business. Its comprehensive suite of tools, including email marketing, automation, and website creation, allows businesses to manage their online marketing efforts efficiently from a single platform.
Pros & Cons
- Versatile Communication Channels: Manage emails, SMS, WhatsApp, and chat in one place.
- User-Friendly Interface: Intuitive design simplifies campaign creation and management.
- Affordable Pricing: Competitive plans suitable for small to medium-sized businesses.
- Limited Advanced Features: Some sophisticated functionalities may be lacking compared to specialized platforms
- Integration Constraints: Fewer third-party integrations than some competitors
Best For:
- Coaches, course creators, and service businesses.
- Companies that want webinars and funnels built into their email system.
- Teams running multi-channel lead generation campaigns.
Automation and Personalization
Omnisend:
- Extremely strong automation for ecommerce.
- Triggers based on customer behavior, cart activity, and lifecycle stages.
- Built-in product recommendations and abandoned cart flows.
GetResponse:
- More versatile automations.
- Can trigger emails based on form submissions, webinar signups, and lead scoring.
- Not as deep in ecommerce-specific automations, but broader overall use cases.
Verdict: Omnisend wins for e-commerce-specific automation. GetResponse wins if you want to automate across multiple touchpoints beyond sales.
Integrations
Omnisend:
- Focuses on ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento.
- Also integrates with SMS, Facebook Custom Audiences, and Google Ads.
GetResponse:
- Broader integration library.
- Connects with ecommerce tools but also CRMs, webinar platforms, payment systems, and social media.
Verdict: GetResponse has more integrations overall, but Omnisend’s ecommerce integrations run deeper.
Customer Support
- Omnisend: 24/7 live chat support on all paid plans.
- GetResponse: 24/7 live chat on Pro and above, with phone support for higher tiers.
Verdict: Omnisend offers more accessible support across all plans, while GetResponse’s best support is on higher tiers.
Pros and Cons
Omnisend Pros:
- Best-in-class ecommerce automation.
- Easy Shopify and WooCommerce integration.
- SMS and email in the same flow.
- Simple pricing and setup.
Omnisend Cons:
- Limited outside of ecommerce.
- Fewer advanced marketing tools like webinars or funnels.
GetResponse Pros:
- All-in-one marketing platform.
- Built-in webinars, landing pages, and funnels.
- Great for lead generation and nurturing.
- More integrations beyond ecommerce.
GetResponse Cons:
- More expensive at scale.
- Less focused on ecommerce automation.
Who Should Choose Omnisend
Go with Omnisend if:
- Your business is ecommerce-focused.
- You want simple, powerful automation that increases sales.
- You need personalized emails based on customer shopping behavior.
- You want to add SMS to your email campaigns easily.
Who Should Choose GetResponse
Go with GetResponse if:
- You run a service-based business or sell digital products.
- You plan to host webinars or build landing pages as part of your funnel.
- You need CRM and lead scoring for complex sales processes.
- You want an all-in-one tool rather than using multiple platforms.
Final Recommendation
If you run an ecommerce store, Omnisend is the clear choice. It’s built for selling products, increasing retention, and automating the customer journey without complicated setup.
If you want a full marketing system with webinars, funnels, landing pages, and CRM tools, GetResponse is the better option. It’s ideal for service-based businesses, creators, and anyone building multi-step campaigns beyond email.
Either way, both tools are powerful, the right one depends on whether your business revolves around ecommerce or broader marketing needs.
