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ThriveCart Guide (2024)


Table of Contents

Since the start of the pandemic, there has been an increase in online businesses. Some of the most profitable online businesses are in the digital service or product industry.

Successful businesses that sell online courses, guides, programs, and products rely on the checkout page to sell, and ThriveCart is by far the best platform to use for high-converting checkout pages. I currently use it for my online course that’s made me a little over $20,000 in the last 3 months.

This article will go over the basics of what ThriveCart is, and what you can do with it. Once you’re done reading, I suggest you check out the free template so that you can have an example to base your idea off of. If you want to see the template that I used for my own business, click here.

What Is ThriveCart?

ThriveCart is a platform where you can create high-converting checkout and sales pages and collect payments on your website. It’s a super useful tool for selling digital products like ebooks, coaching products, and you can even integrate it with platforms like Kajabi to create and sell killer online courses.

Right now, ThriveCart’s lifetime access to the platform is at the cost of a one-time payment of $495, which can seem expensive to the average entrepreneur. However, if you calculate the costs over a long period of time, paying a higher upfront cost once will actually save you a lot of money compared to a platform that charges a subscription fee.

You can also choose to upgrade to ThriveCart Pro for an extra $195, totaling to $690 for the automatic sales tax support, custom domain name, affiliate center, and more.

If you want to use ThriveCart you can click here, and if you want to get a free trial to Kajabi, click here.

It’s great for first-time sellers because you don’t need coding knowledge and compared to other platforms that charge you a subscription fee, ThriveCart has a 1-time payment. This makes it much cheaper if you’re going to create many checkout pages on your websites in the long run.

Why ThriveCart

The reason why ThriveCart’s checkout pages have such high conversions is because of their A/B testing feature as well as their 1-click upsells.

The A/B testing feature allows you to see each checkout page’s analytics and choose the best performing one. Enabling 1-click upsells can increase the average cart value or sale value for your customers.

Average Sale Value = Total Value of Sales/Number of Transactions

You can also offer payment plans, which can allow you to set automatic daily, weekly, monthly, or annual payments.

A/B Testing

ThriveCart’s A/B testing tool lets you test different checkout pages and products so you can analyze and compare them against each other. You can switch pricing, format, options, and the A/B tester will rotate through the variations and choose the winner after a set period of time.

Upsells and Downsells

Upselling is when you offer an additional or more expensive product when they get past the first checkout page. Downselling is when you offer a similar lower-priced product and is effective in growing the average number of orders in customers. These are proven methods to increasing sales and lifetime value of your customer, because the probability of selling to an existing customer is between 60-70% compared to a new prospect at 5-20%.

Bump Offers

Bump offers are when you add an additional benefit to your product at a higher cost, and it’s also a proven way of increasing sales and lifetime value for your customer. If you aren’t using the 1-click bump offers before your checkout option, you’re missing out on tons of potential revenue.

The reason why this works is because you make it EASY for the customer to add an upsell with just a click of a button.

Pricing Options

In addition to upsells, downsells, and bump offers, ThriveCart also allows you to set different pricing options including one-time fees, subscriptions, and split pay.

You can also add coupon codes that expire after a fixed number of uses or a set period of time, which gives you a lot of flexibility in terms of pricing and sales.

Behavior Rules

Another great feature inside of ThriveCart is their behavior rules, which allow you to send an email to people who have abandoned their shopping cart. This gives you the opportunity to give them a discount, free shipping, or a reminder that their cart is still waiting for them. This feature is also customizable, and you can set it to trigger when a product is purchased, declined, due, and more.

ThriveCart Integrations

Being able to integrate your platforms with each other is vital to a business’s efficiency, which is why ThriveCart also has a list of integrations including Stripe, PayPal, Zapier, Teachable, Shopify, Mailchimp, and Apple Pay.

Built-In Affiliate Program

ThriveCart also allows you to create affiliates for the products you sell, giving you the opportunity to make even more profit. There’s a dashboard that gives you an overview of your affiliate performance, commissions earned, paid, and scheduled. You also have access to manual payments, automatic payments, product options, and rules.

Checkout Page Customization Features

For your checkout page, there are a ton of design features that you have access to including:

  • Guaranteed Seals
  • Testimonials
  • Videos
  • Info Fields
  • Countdown Timers
  • FAQ
  • 1-Click Bump Offers

Final Thoughts

Overall, ThriveCart is a great platform for setting up products and funnels effectively and efficiently for beginners. For a one-time purchase, you have unlimited access to bump offers, upsells, downsells, A/B testing, and other tools to help you start making sales.

A shopping cart platform like ThriveCart makes a HUGE difference for customer experience, and sales. If you want to easily increase sales for your business, I highly recommend that you check out ThriveCart.

I hope this article was helpful in teaching you about ThriveCart and how you can make and save money in the long-term.


Feel free to check out my YouTube videos on ThriveCart and Kajabi, where I walk you guys through everything step-by-step:

ThriveCart Tutorial for Beginners (2022)

How to Create an Online Course using Kajabi (Full Tutorial)

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