TikTok isn’t just a platform for dance challenges and viral memes anymore—it’s become a powerhouse for marketing, especially for startups looking to build brand awareness and connect with their audience. With over a billion active users, TikTok is where trends begin, and staying ahead of those trends can give startups a serious edge.
In 2025, TikTok is all about authenticity, creativity, and community engagement. If you’re a startup, leveraging TikTok trends can help you grow your audience, drive sales, and establish your brand. Here are 10 TikTok trends every startup should use to stand out in 2025.
1. Short Educational Content
Educational content is one of the fastest-growing trends on TikTok. People love quick, informative videos that teach them something new in under 60 seconds.
How to Leverage It:
- Share industry tips, hacks, or insights relevant to your niche.
- Use captions and overlays to make your message clear.
- End with a call-to-action, like “Follow for more tips!”
Example: A SaaS startup can create a “60-second guide” on solving a common business pain point using their software.
2. Storytelling with a Personal Touch
Storytelling has always been powerful, but TikTok has taken it to the next level. Authentic, personal stories connect with audiences and build trust.
How to Leverage It:
- Share the story behind your startup—how it began, the challenges you’ve faced, and your vision.
- Use a casual, relatable tone to engage viewers.
Example: A founder could share the “a-ha moment” that sparked their business idea, accompanied by raw, behind-the-scenes clips.
3. Day-in-the-Life Content
People are curious about what happens behind the scenes at startups. Day-in-the-life videos are trending because they offer a glimpse into the inner workings of a business.
How to Leverage It:
- Film your typical day as a startup founder or team member.
- Highlight tasks like brainstorming sessions, product development, or team meetings.
Pro Tip: Keep it real and relatable—show both the wins and the struggles.
4. TikTok Challenges
Challenges remain a core part of TikTok culture. They’re fun, engaging, and have massive viral potential.
How to Leverage It:
- Create a branded challenge that encourages users to interact with your product or service.
- Join existing challenges and put your unique spin on them to align with your brand.
Example: A fitness startup could launch a challenge encouraging users to show their favorite workout move with a specific hashtag.
5. Collaborating with Influencers
TikTok influencers drive trends, and partnering with the right creators can expose your startup to a massive audience.
How to Leverage It:
- Partner with micro-influencers (10K–100K followers) who align with your niche.
- Collaborate on content that showcases your product authentically.
Example: A skincare startup could send products to beauty influencers for honest reviews or tutorials.
6. TikTok Shop and Shoppable Videos
E-commerce is booming on TikTok thanks to TikTok Shop and shoppable videos. These features let users discover and purchase products directly in the app.
How to Leverage It:
- Set up your TikTok Shop and link products to your videos.
- Create content showcasing your products in action with direct shopping links.
Example: A fashion startup can post styling tips while tagging featured items for easy purchasing.
7. Trending Sounds and Music
TikTok trends often revolve around popular sounds and music. Using trending audio can boost your content’s discoverability.
How to Leverage It:
- Keep an eye on TikTok’s trending sounds and incorporate them into your videos.
- Match the mood or message of the sound to your content for maximum impact.
Pro Tip: Trending sounds often change weekly, so stay updated and act fast.
8. Interactive Polls and Q&A Features
TikTok now offers features like polls and Q&A stickers, perfect for engaging your audience.
How to Leverage It:
- Use polls to get feedback on products, features, or ideas.
- Host Q&A sessions to answer common questions about your business.
Example: A tech startup could ask followers, “What’s your biggest productivity struggle?” and use responses to create follow-up content.
9. Bold Visuals and Transitions
TikTok users are drawn to visually stunning content. Bold visuals and seamless transitions can help your videos stand out.
How to Leverage It:
- Invest in good lighting and editing tools like CapCut.
- Use creative transitions to showcase products or before-and-after results.
Example: A business owner can use bold visual captions to make your videos stand out.
10. Sustainability and Social Impact Content
In 2025, consumers care more than ever about brands that prioritize sustainability and social impact. TikTok is a great platform to showcase your efforts.
How to Leverage It:
- Share content about your eco-friendly practices or community initiatives.
- Highlight the positive impact your startup is making on people or the planet.
Example: A food startup could share how they source sustainable ingredients or reduce waste.
Why TikTok Trends Matter for Startups
TikTok trends give startups a unique opportunity to connect with their audience on a personal level. The platform rewards creativity and authenticity, making it ideal for building brand awareness and trust. By staying ahead of the trends, startups can grow their audience, generate leads, and stand out in a crowded market.
Final Thoughts
TikTok is one of the most dynamic platforms for startups in 2025, offering endless opportunities to grow your brand and engage with your audience. By leveraging these trends—whether it’s storytelling, shoppable videos, or influencer partnerships—you can turn TikTok into a powerful tool for your business.