Creating and selling online courses has become a popular way to share knowledge and earn revenue. ClickFunnels 2.0 makes this process easier by offering tools to not only market your course but also host the content itself. In this guide, we’ll walk you through the process of building and selling your online course using ClickFunnels 2.0.
What Is ClickFunnels 2.0?
ClickFunnels is an all-in-one platform designed to help entrepreneurs and businesses create marketing funnels. While it’s known for its funnel-building capabilities, ClickFunnels 2.0 has expanded to include features that allow users to host and manage online courses.
This means you can use ClickFunnels to:
- Create a professional-looking course website.
- Build marketing funnels to promote and sell your course.
- Host your course content, including videos, audio files, and text.
- Track student progress and drip content over time.
Let’s get into how you can create your own online course with ClickFunnels 2.0, step by step.
Step 1: Sign Up for ClickFunnels 2.0
Before creating your course, you must sign up for ClickFunnels 2.0. They offer a free trial, so you can explore the platform without committing right away.
- Go to the ClickFunnels website and sign up for the free trial.
- Once you’ve created your account, you’ll have access to all the tools you need to build your course.
Step 2: Choose Your Course Type
After signing up, you’ll want to decide on the type of course you want to create. ClickFunnels 2.0 offers different options depending on the complexity and structure of your course. You can create:
- Pre-Recorded Courses: Content that students can access immediately after purchase.
- Drip-Fed Courses: Content that is released to students over a specific period.
- Live Webinars and Coaching: Courses that involve live sessions.
For beginners, the “Custom Course” option is recommended. It provides maximum flexibility, allowing you to structure your course exactly how you want it. This option lets you organize your content into modules and lessons and add different media types, such as videos, text, and downloadable resources.
Step 3: Set Up Modules and Lessons
Once you’ve selected your course type, you must start structuring your course by creating modules and lessons.
- Modules: These are the main sections of your course. For example, if your course is about digital marketing, your modules might be “SEO,” “Social Media,” and “Email Marketing.”
- Lessons: These are the individual pieces of content within each module. Each lesson might contain a video, audio, or text explaining a specific topic.
Here’s how to set them up:
- Click on “Create Module.” Start by naming your module based on the content it covers.
- Add Lessons to Each Module: ClickFunnels allows you to add lessons under each module. You can name each lesson according to the specific topic being covered.
For each lesson, you can include:
- Videos: Upload instructional videos to guide your students.
- Text: Add written explanations, instructions, or summaries.
- Audio: If your course involves podcasts or other audio resources, you can easily upload those, too.
- Downloadable Files: Offer PDFs, worksheets, or other resources for students to download.
Step 4: Customize Your Course Design
ClickFunnels 2.0 offers design flexibility, so you can customize the look and feel of your course to match your brand.
- Choose a Template: ClickFunnels provides pre-built templates that are easy to customize. Pick one that suits your course style, whether it’s sleek and modern or fun and colorful.
- Drag-and-Drop Editor: Use the drag-and-drop editor to rearrange elements like images, text, and buttons. This allows you to create a professional and engaging course layout without needing any coding skills.
Customization helps you create a branded learning experience that keeps your students engaged.
Step 5: Add Drip Content (Optional)
If you want to control when your students access certain lessons, you can use drip content. This feature lets you release course materials gradually instead of giving students access to the entire course at once.
For example, if your course is a 6-week program, you can set up your content to unlock one module per week. This approach works well for programs that include weekly tasks or homework assignments, keeping students engaged over time.
To set up drip content:
- Go to the lesson settings: When creating or editing a lesson, you’ll see an option to set a release date for the lesson.
- Choose the delay: You can choose to release the lesson immediately or set it to unlock after a specific number of days or weeks.
Step 6: Set Up Your Sales Funnel to Sell the Course
One of the biggest advantages of using ClickFunnels 2.0 is the ability to create a sales funnel that guides potential customers through the buying process.
Here’s how to create a simple sales funnel for your course:
- Create a Landing Page: The landing page should be designed to capture the attention of visitors and encourage them to sign up for your course. Include compelling headlines, course benefits, and testimonials.
- Add a Checkout Page: Once visitors are ready to buy, they’ll be taken to the checkout page, where they can complete the purchase.
- Upsell or Offer Bonuses: After checkout, you can offer additional products like coaching sessions or downloadable resources to increase your revenue.
ClickFunnels makes it easy to track your funnel’s performance, giving you insights into how many people visited, signed up, or purchased.
Step 7: Track Student Progress
ClickFunnels 2.0 allows you to monitor student progress through your course. You can see who has completed certain lessons and how far along students are in the overall program.
Here’s why tracking is important:
- Ensure engagement: Make sure your students are completing the lessons and getting value from your course.
- Follow up with students: If you notice students are getting stuck or not progressing, you can follow up via email or offer additional support.
Tracking progress helps you improve the student experience and identify areas where you may need to make changes to your course content.
Step 8: Market Your Course Effectively
Creating a course is only half the battle. To succeed, you need a solid marketing strategy. ClickFunnels 2.0 integrates well with email marketing platforms and social media to help you promote your course.
Here are a few ways to market your course:
- Email Marketing: Build an email list of potential students and send them regular updates about your course, including exclusive discounts or bonuses.
- Social Media Ads: Use platforms like Facebook, Instagram, and LinkedIn to run targeted ads promoting your course.
- Webinars: Host free webinars where you offer valuable content and pitch your course at the end.
ClickFunnels allows you to automate many of these marketing efforts, making it easier to generate leads and convert them into paying customers.
Step 9: Launch Your Course
Once your course is ready, it’s time to launch. This is where all your hard work comes together.
Here’s a simple launch strategy:
- Create a sense of urgency: Offer limited-time discounts or bonuses for students who sign up within the first few days of launch.
- Run a pre-launch campaign: Build anticipation for your course by sharing sneak peeks or exclusive content before the official launch.
- Use social proof: Include testimonials or case studies from beta testers or previous students to build credibility and trust.
Launching with a strategic plan will help you attract more students and generate more sales right from the start.
Step 10: Offer a Free Trial of ClickFunnels 2.0
As a final step, encourage potential course creators to try ClickFunnels 2.0 for themselves. Offering a free trial is a great way to let them explore the platform’s features before committing.
Include a link to the free trial on your website, social media pages, or email campaigns. This allows your audience to experience ClickFunnels’ capabilities and see firsthand how easy it is to create and sell courses.
Conclusion
ClickFunnels 2.0 is an excellent platform for creating, hosting, and selling online courses. It offers a wide range of tools that simplify the process, from building course content to creating marketing funnels that convert.
By following these ten steps, you’ll be able to create a course that not only delivers valuable content but also generates revenue for your business. Whether you’re a seasoned course creator or a beginner, ClickFunnels 2.0 makes the process straightforward, allowing you to focus on what matters most: providing value to your students.
If you’re ready to start creating your course, sign up for a free trial of ClickFunnels 2.0 and see how it can transform your course creation journey!
